Thursday, 11 December 2014

Portfolio Summary and Response



Portfolio Summary & Response:
A few questions to answer:
What was fun to work with?

What did I most enjoy?

What was most challenging?

What would I go away and improve on?

Did I achieve the necessary targets of demonstrating the basic rules of Graphic Design, typography and design theory?

Yes, why: Use different forms of type in varying ways and to varying affects for example bigger fonts to emphasise important, more compact fonts to emphasise the theme or even type in different axis and disciplines; meaning not using text type as just a standard one way, one height, and one dimension. Thinking outside the box, by utilising type in ways such as angled type to fit an image like with the ‘Love Calculations’ Image.



I looked outside of the design for inspiration and simplified my design’s where possible, even tending to choose the option to not complicated or over compensate with images or crazy colours in the finished product, allowing the user to work their way through the production pieces. I brainstormed on the Logo project before working on the actual design itself, knowing that sketches would produce a better structure to the design especially with Illustrator being a bit difficult for me to master.

While, in comparison, giving myself the creative freedom to let all the ideas flow as I worked on the CD Cover because I wanted to test how far I could push the limits of the design and create something I was truly happy with and inspired by. A design, that I could look at, and feel happy with it, being up to industry standards.

My poster was the piece with the least creative boundaries. I was really working with a blank canvas unlike the CD cover and the Logo. The logo had to feel like it was a logo that would be used, the same feeling I had with the CD cover. However undertaking a similar project in my Sixth Form media course, I did again what I did for that poster. Worked with a design that I felt was good as a basis and then see how I could do something I hadn’t done before, in this case, it was fusing the images with the shield logo.
I have seen how it had been done before but since I didn’t know how myself I had to go away and learn through a manual tutorial on a ‘Photoshop for beginners’ (http://www.photoshopessentials.com/basics/clipping-masks-essentials/) style website. I learned how to use a clipping mask to press down the images onto the image below almost an identical process to shirt printing techniques in real life. In truth, when I had completed that element I was the most fulfilled out of all the project pieces.

The most challenging however was the logo design because I had never previously worked with illustrator unlike Photoshop. Given that with the logo I had to have a friend walk me through every step of the way in order just to complete the actual project piece, I would say it was the least fulfilling and I learnt the least using illustrator for this task.
Though I do recognise as a graphic designer, the capabilities for such design’s i.e. t-shirts, logos, emblems are far more superior to that of Photoshop with the right amount of skill and knowledge applied. In conclusion to that, Illustrator I would definitely learn more about outside of this course, in order to gain more knowledge and improve my abilities.

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