Thursday, 11 December 2014

Movie Poster -

Task:


"For this portfolio piece, you will bring together entities from Photoshop and Illustrator to create an original film poster for an existing film, or for an imagined sequel or prequel. You are free to use Adobe In Design, Photoshop or Illustrator to bring your ideas together."
The Poster should include:

  • A title - this could be a standard font, or you may choose to create a typeface (like Star Wars)
  • A byline - this is the line that ‘sells’ the film – e.g “In space, no-one can hear you scream.”
  • The main image - this can be a mix of different images, styles and content.
  • A quote - your poster should include a review quote. You can make this up, or get something from IMDB if the film exists already.

Research, Influence & Rationale – 

What influenced me was seeing original movie posters for the original film, and fan art for the upcoming film title: The age of Ultron. I was also influenced by the comic book covers, that convey action and narrative on each and every cove. I tried to use these example as inspiration for my magazine cover. So as research i looked at many different cover of comic books and movie posters for the film itself made by fans and Marvel Studios. For instance i really appreciate the element of unity involved with all the main cast of characters, all fighting for one banner and one cause. I feel that is part of the avengers theme.So in my poster i used that same style element.




Again for my own design, i love the title element, so to replicate the same feel as the posters and comic books, i wanted to use the same font style. I went to a website called www.dafont.com and managed to find a font called 'Avengeance' made by a man called Fontry. which was a font that was exactly the same as that used by Marvel Studios. It allowed me to add that professional and familiar style to my own poster.


Another element I have loved about the posters and comic books, is the way that the characters are positioned. I strongly believe that the way your actors or characters in the comic sense, are depicted, can completely change the way the movie is received. For example, if a character like spiderman is seen as he is here, jumping out at the audience, ready for action, then it signifies, that he is going to play a very active and important role in the movie and that the audience can expect a lively character portrayal from him.

This is something i learned from a blogpost by a Christophe Courtois who wrote a post about the traps that movie posters fall into that we don't even realise. A lot of the time movie posters have similar themes and so they are almost identical in the poster style also. I thought that this was actually a good thing for my own creation, as it meant that if i created the poster in a similar way to the ones done before, I would be achieving the desired result of an industry standard movie poster that is still engaging and looks original.

Finally i came to my design after all the research i did into other posters and i thought long and hard about how i could level the playing field by incorporating the colour and in your face style of the comics, with the class and professionalism of a real life movie poster. I managed to create this:

Managing to incorporate all the design specifications was difficult because space was an issue that i had to carefully work around but if i compare this to the movie posters and comic books i researched, i believe i achieved what i wanted and managed to create an engaging and fun movie poster.

Specialist techniques: Clipping mask, vector mask, Multiple layers (Allowing the characters body to appear behind and infront of the main emblem)




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